News and events

10.11.2009

A mini-site dedicated to the new Landini REX Series

A mini-site dedicated to the new REX series. This is one of the initiatives that Argo Tractors has developed for the launch of the newly re-vamped Landini REX series, a range dedicated par excellence to specialized cultivations, orchards and vineyards.The new Rex series, having been recently launched on the market place, is presented through this mini-site by using all interactive instruments available: an exhaustive image gallery taken under any angle shot, a video with tractors at work, a 360° panning shot, relevant technical specifications and a space dedicated to testimonials. The whole seasoned by a winning graphics and by a lively and avant-garde music background capable of faithfully expressing the future-oriented and dynamic spirit of this new tractor series. The mini-site of the REX Series represents a further step forward in the Argo Tractors’ marketing and communication strategy providing the final customer with simple, efficient and tangible instruments aimed at increasingly approaching the virtual world to reality.The mini-site dedicated to the REX Series is available in Italian, English, French, German, Spanish language and can be accessed through the link www.landini.it/rex/ site.

Landini is a brand owned by Argo Tractors SpA.
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy. 

Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.

For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com
 

A mini-site dedicated to the new Landini REX Series