Made for you”: the new 2010 Landini calendar
”Made for you”. This is the message transmitted by the 2010 Landini calendar, a useful and elegant communication tool underscoring how the human factor is an integral part of every single Landini product.
To express such a concept the images of tractors in production are shown together with the faces of the people manufacturing them, thus emphasizing the human side of the Company and testifying a “Made in Italy” production, studied to meet specific tractor utilization requirements. The object of the 2010 Landini calendar is not the product itself, but the tractor is seen under a wider aspect, as an integral part of a system that sees the interaction of the machine with the work environment, production means and organization, thus emphasizing the indissoluble link between the company and the customer.
At the same time the 2010 Landini calendar transmits the message of the production dynamism of a company in the forefront like Landini is, thus acknowledging and emphasizing the irreplaceable value of its workers.
Landini is a brand owned by Argo Tractors SpA.
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.
For more details:
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)