The latest issue of Il Landinista magazine, a reference point for those who want to keep up with the latest news on Landini tractors and services, has been posted on the Landini website.
“Il Landinista couldn’t ignore the global health crisis,” says Antonio Salvaterra, Marketing Director of Argo Tractors “and was determined to promptly inform its readers about the ways in which Argo Tractors was dealing with the situation. During the lockdown period, our Group had to stop production, but was nevertheless able to constantly ensure support and spare parts services for the farmers who continued working in the fields. The men and women of Argo Tractors also showed great responsibility and courage when it was time to get back to work, and revealed themselves to be up to the challenge of providing all the activities and services required by customers and distributors worldwide. The pandemic brought out the sense of community, resilience and helpfulness which represent the core values of our company’s philosophy”.
Il Landinista magazine recalls the communication efforts launched during the lockdown, based on the advertising campaigns #stayhealthy, #greatpeople and the video #proudtobelandini, all of which were dedicated to agriculture and to all the farmers who remained in the fields to ensure the continuity of food provision.
As usual, space was also dedicated to new products: now in its seventeenth year of publication, this issue of Il Landinista highlights the Rex3 F Stage V, featured on the cover, and contains a detailed article on the 7 Series Stage V, which stole the show when introduced at Fieragricola in Verona earlier in the year.
While trade show attendance has certainly declined, Landini nevertheless had several opportunities to show off over the past twelve months, as evidenced by the articles dedicated to Agritechnica 2019, Fima in Zaragoza, Spain, and Fieragricola in Verona, Italy, all of which were held in early 2020, not to mention the Rexperience tour.
The magazine also highlights the availability of the remote training programs, and all the latest activities throughout the sales network, with a focus on new openings, including that of the new Argo France headquarters in Vaulx-Milieu (Lyon).