Il Landinista: a passion for innovation

Il Landinista” gets a new look. The latest number of our journal has just been issued with a fresh new layout to celebrate its fifteenth year of publication. A journal dedicated to those who cultivate a passion for Landini tractors, a long-standing brand focused on the future: hence the claim “passion for innovation”. A spirit shared by the whole of Argo Tractors which, over the past five years, has invested over 5% of its turnover in the research and development of new technologies.

The journal dedicates plenty of space to in-depth analysis in articles that are rich in content and information. Like the one about the 6H Series, representative of the latest generation tractors, which highlights the quality and technology of the 110 to 126 HP utility segment.

The journal continues by describing the new 5 Series, the versatile Rex 4 tractor range and the many trade shows, such as Agritechnica of Hanover, Fieragricola in Verona, FIMA of Zaragoza and Enovitis in Campo, the dynamic fair entirely dedicated to viticulture technology, hosted this year in Fabbrico.

The 40-page journal also includes an article about the strategic joint venture between Landini and importer Anadolu Motor, which led to the establishment of Anadolu-Landini, an industrial enterprise that will provide products of excellence in the Turkish market.

Details are also given of the numerous activities in which Argo Iberica, our branch in Spain, has been involved.

Besides the journal, our new approach regarding our communication strategy has also involved the corporate websites, which have been restyled with a more modern look and are responsive to all types of device.

The new image that Landini wishes to project to the market and its customers also involves changes and innovations concerning the dealer network and is one of the issues discussed in several of the articles. The aim here is to streamline the dealers’ work by adopting new IT systems.

Digital challenges involving our dealer network and more besides: two important agreements were signed at the beginning of 2018. One was with Topcon Agriculture and concerned satellite steering and guidance technologies while the other one was with Granit, professionals in the world of spare parts, which will add a vast range of agricultural accessories to the Landini Original Spare Parts proposals.

Visit our website to leaf through or download the digital version of Il Landinista, or download free of charge the version with lots of extra contents from the “Landini Digital Library” app.

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